The Voice of Nigeria (VON), Nigeria’s external radio broadcasting giant, is stepping into a new era! After a 14-year hiatus, VON recently held a strategic management retreat to revamp its operations and amplify its global impact. Get ready to hear how they plan to make waves on the world stage.
Here’s a quick rundown of what’s happening:
- VON is undergoing a major transformation after 14 years.
- The goal is to become a global broadcasting leader.
- They’re focusing on innovation, collaboration, and strategic planning.
- Key partnerships are being formed to expand their reach.
- Modernization and digital upgrades are on the horizon.
VON’s Grand Strategy: A New Chapter Unfolds
The retreat, themed “VON in the 21st Century: Restrategising for Global Impact,” was led by Director General Malam Jibrin Ndace. This event wasn’t just a meeting; it was a pivotal moment to review past achievements and to lay out a strategic roadmap for the future. Minister of Information and National Orientation, Alhaji Mohammed Idris, highlighted 2025 as a crucial year for solidifying President Tinubu’s socio-economic and political reforms, underscoring VON’s role in promoting these initiatives worldwide.
Amplifying Nigeria’s Achievements
Minister Idris emphasized that VON should spotlight the government’s progress, such as fiscal reforms, state empowerment, the war on terror, and educational loans for the youth. In essence, he wants VON to tell the world that Nigeria is back in business. As he put it, “The Voice of Nigeria must tell the world that Nigeria is working again!”
The minister also stressed the need to combat fake news and embrace new digital technologies, enhancing Nigeria’s image as a global leader. He praised Ndace’s leadership, calling VON a driving force in showcasing Nigeria’s progress to the world.
The Three Pillars of VON’s Transformation
Ndace outlined his vision for VON, built on three key pillars:
People
The workforce is at the heart of VON. Ndace plans to foster a culture of collaboration, inclusivity, and professional development. He also emphasized the importance of engaging younger audiences to make sure their voices are heard in global conversations.
Platform
VON is committed to modernizing its digital presence and upgrading its broadcast infrastructure. This will allow the agency to deliver high-quality content to a global audience.
Partnerships
Recent collaborations with the Tanzania Broadcasting Corporation (TBC) and the U.S. Agency for Global Media (USAGM) are just the beginning. These partnerships aim to enrich programming, expand reach, and promote Nigeria’s soft power globally. VON is also focusing on producing multilingual content to reflect Nigeria’s rich diversity.
Strategic Collaborations for a Stronger Voice
VON has joined forces with several key stakeholders, including the Ministry of Solid Minerals, the Nigerian Army, and the Nigerian Communications Commission (NCC), to amplify Nigeria’s voice across various sectors.
Looking Ahead
Ndace called on all stakeholders to contribute ideas to make VON more relevant on the global stage. He expressed confidence that the retreat would set VON on a renewed path toward greater global relevance and impact. By leveraging cutting-edge technology, improving digital content delivery, and highlighting positive narratives, VON is ready to tell Nigeria’s story to the world.
The retreat represents a significant turning point for VON. With a clear focus on strategic innovation and collaboration, VON is poised to become a leading voice for Nigeria and Africa in the 21st century.
