Rite Foods Limited, a heavyweight in Nigeria’s food and beverage scene, is making serious waves by championing the promotion of our rich cultural values nationwide. They recently threw their full support behind the spectacular Ojude Oba festival, a vibrant celebration that honours the enduring legacy of the revered Oba Sikiru Kayode Adetona. This annual festival is more than just a party; it’s a powerful testament to the unity, harmony, and shared heritage of the Ijebu people, bringing together folks from all walks of life. Rite Foods’ involvement isn’t just about good business; it’s a deep-seated belief in preserving the soul of our communities.
- Rite Foods Limited actively supports and promotes Nigeria’s cultural values.
- The Ojude Oba festival is a key event celebrating the Ijebu people and their heritage.
- The festival honours the legacy of Oba Sikiru Kayode Adetona, a significant monarch.
- Rite Foods sees its sponsorship as a vital role in preserving culture and tradition.
- Fearless Energy Drink’s brand values align with the festival’s spirit of courage and self-expression.
- The festival showcases rich culture, fashion, horsemanship, and community pride.
- Rite Foods engaged attendees with its popular brands and exciting activities.
- Ogun State Governor expressed strong support for the festival and its economic impact.
- The festival serves as a platform for tourism, economic growth, and cultural pride.
- Leaders urged the younger generation to actively preserve and promote cultural heritage.
A Resounding Endorsement for Cultural Vibrancy
At the heart of the Ojude Oba 2026 celebration, themed “Celebrating the Legacy of Oba Sikiru Kayode Adetona,” Rite Foods Limited made its presence felt, not just as a sponsor but as a true partner in preserving the soul of Ijebuland. This festival, a jewel in the crown of South-West Nigerian traditions, boasts a history stretching back over a century. It’s a powerful symbol that brings people together, fostering unity and a deep sense of shared identity among the Ijebu people and their global network of friends and associates.
Honouring a Legendary Monarch
The Ojude Oba festival is a heartfelt tribute to the late Oba Sikiru Kayode Adetona (GCON), the much-respected Awujale of Ijebu-land. His reign was the longest in the kingdom’s history, and this celebration is a fitting honour to his outstanding leadership, his lasting impact, and his enormous contributions to both the cultural and socio-economic fabric of Ijebuland and Nigeria as a whole. It’s a moment to reflect on his immense legacy.
Rite Foods: More Than Just a Sponsor
Seleem Adegunwa, the Managing Director of Rite Foods, couldn’t stress enough how their continuous sponsorship is a clear sign of the company’s dedication to promoting the cultural values of the Ijebu people. He highlighted the Ojude Oba festival as a formidable platform that unites families, friends, and visitors, creating lasting bonds. Adegunwa proudly stated that Rite Foods, being a proudly Nigerian company with world-class operations right here in Ososa, feels it’s only right to consistently back this festival. It clearly signals the company’s strong belief in safeguarding the culture, traditions, and shared values that make communities thrive.
Further emphasizing this deep connection, Olaniyi Aderuku, the Brand Manager for Fearless Energy Drink at Rite Foods Limited, explained that the company’s relationship with the people of Ijebu-land transcends mere business transactions. “We believe we have a role to play in growing with the people, celebrating their unique identity, and making a meaningful contribution to preserving their rich cultural heritage,” he remarked. He also pointed out how the leading energy drink brand, Fearless, which embodies courage, self-expression, ambition, and the confidence to push limits, perfectly mirrors the spirit of the festival. “The festival itself embodies fearlessness through its rich culture, fashion, horsemanship, creativity, and the pride of a people who continue to preserve their heritage while embracing the future,” Aderuku added. Rite Foods has indeed been a proud and consistent partner of the Ojude Oba Festival for years, consistently delivering memorable experiences for consumers with its award-winning brands and engaging activities.
A Festival of Fun, Flavours, and Fellowship
This year’s Ojude Oba festival was an absolute blast, thanks in no small part to the Rite Foods team! They put on an electrifying performance that had everyone talking, with a dance group that truly outshone the rest, adding an extra layer of joy to this annual gathering. Millions of Ijebu indigenes, alongside international guests, flocked to witness the dazzling cultural displays and the thrilling horse parades. Over at the Rite Foods pavilion, attendees were treated to a refreshing array of the company’s unmatched brands. This included all 13 exciting flavours of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, the energizing Fearless Energy Drink, and the nutritious Bigi Flex, Rite Spicy, and Bigi Beef Sausages. All these goodies are produced using state-of-the-art infrastructure and cutting-edge technology in a world-class factory, ensuring top quality.
Governor’s Nod to Cultural Tourism
The Governor of Ogun State, His Excellency, Dapo Abiodun, was present and reaffirmed his administration’s unwavering support for the festival. He specifically commended the 95 Regberegbe Groups and the families of valiant warlords whose participation defines the celebration. Governor Abiodun also extended his gratitude to the sponsors, like Rite Foods, for making the festival a grand success. He lauded the Minister of Art, Culture, Tourism, and Creative Economy, Barrister Hannatu Musa Musawa, for her instrumental role in charting a new course for tourism development in the nation.
The governor described the festival as a powerful beacon of religious harmony, peaceful coexistence, and the communal unity of the Ijebu people. He noted its evolution into a major hub for tourism, economic growth, social inclusion, and the celebration of cultural pride. “The people of Ijebu-land, thank you for your unity, cooperation, and resilience in preserving our cultural heritage. Today, Ojude-Oba stands as a symbol of unity, honour, continuity, and cultural pride, where visitors from across the world gather to witness the splendour of our traditions, the elegance of our attire, and the discipline of the age-grade groups,” he declared.
Governor Abiodun further connected the festival’s spirit to his administration’s “Building Our Future Together” agenda, highlighting strategic investments in infrastructure, healthcare, education, youth empowerment, and tourism. He passionately urged the younger generation to step up and become custodians of this rich cultural heritage, passed down from their ancestors. “Culture must continue to evolve without losing its essence,” he wisely advised.
A Celebration of Roots and Resilience
Chief Olu Okubadejo, the Chairman of the Ojude-Oba Planning Committee, echoed the sentiment, describing the festival as a profound celebration of unity and continuity. He emphasized how it provides a crucial avenue for all sons and daughters of Ijebuland to reconnect with their ancestral roots and celebrate their unique identity. He noted that this year’s edition held a special, emotional significance, being the first Ojude-Oba celebration since the passing of Oba Sikiru Adetona, whose remarkable reign brought immense honour and global recognition to Ijebuland.
The event was graced by a host of distinguished personalities, including the Deputy Governor of Ogun State, Engr. Noimot Salako-Oyedele; the Minister of Arts, Culture, Tourism and Creative Economy, Hannatu Musa Musawa; the Minister of State for Health, Dr. Isiaq Kunle Salako; former Governor of Ogun State, Chief Olusegun Osoba; numerous traditional rulers, captains of industry, esteemed religious leaders, Seyi Tinubu, and the popular fashion entrepreneur and socialite Farooq Oreagba, also known as “Mr Steeze,” among many other notable guests. It was a gathering that truly underscored the importance of cultural preservation and community pride.
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